|The strategic thrusts of Samdef as stipulated in the Strategic Plan 2009-2014 are to:
Samdef will aim to anchor its sustainability on permanent capital contributions from private investors so as to leverage the continuing growth of the capital base to ensure its long-term sustainability.
Samdef will proactively identify media related investment opportunities which provide market related returns and growth of a balanced investment portfolio.
Samdef seeks to support the development of emerging media through the proposed Media Business Development Services Unit that will be largely donor funded.
||Human Resource Strategy
Samdef aims to attract the best-qualified and skilled personnel and retain their services by the adoption of market related remuneration and incentive plans.
||Risk Management Strategy
Samdef has distributed its investments geographically as well as by media sector in order to serve clients in countries with MISA Chapters. This also serves the requirements of Samdef’s risk management strategy. The varying risk profiles of the SADC member states forces Samdef to diversify its exposure geographically. Further diversification is achieved by media sector.