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“The Southern Africa Media Development Fund (Samdef), traces its origins to the Second Annual General Meeting of the Media Institute of Southern Africa (MISA), which was held in Mbabane, Swaziland in November 1994.”
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About the Fund |
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| Vision Statement |
To achieve growth of successful, vibrant, dynamic, diversified and sustainable media enterprises which optimise value to shareholders and contribute to strengthening democracy in the region. |
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| Mission Statement |
To promote the development of the media in Southern Africa through the provision of financial facilities to and equity participation in diversified sustainable media enterprises. |
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| Objectives |
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Immediate Objectives
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| (i) |
to create access to affordable, long-term finance for independent private media business; |
| (ii) |
to bridge the lending gap between independent private media operations and the commercial banking and financial sector; |
| (iii) |
to collect information and monitor the economic and financial environment facing or affecting the media in the region. |
| (vii) |
to develop the institutional capacity of the Samdef Head Office to enable it to carry out all of the above objectives. |
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Long-Term Objectives
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to gradually “wean” the region’s emergent independent media from donor dependency and assist their entrance into the mainstream of economic activities; |
| (ii) |
to facilitate networking and thereby promote the common business interests of the fledgling independent media groups and to foster intra-regional and international cooperation within the industry; |
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| Values Statement |
Value Added Services to Customers: Samdef will only be able to maximise its contribution to the development of the media in the region by focusing on the needs of its customers, and potential customers and providing services which directly lead to adding value to media enterprises.
Accountability: The delivery of financial products and assistance services will only be successful if Samdef as an organisation, and individual staff members, assume accountability for the delivery of high quality, professional services.
Sustainability: In determining and delivering financial products and services, Samdef will be guided by the principle of promoting the development of sustainable media enterprises.
Innovation: In light of the variety of media enterprises and activities, and regional differences in political, social and economic environments, Samdef is committed to the development of innovative and creative solutions tailored to meet the needs and expectations of a diversified customer base.
Return on Investment: Samdef's investment strategy will be driven by business and commercial imperatives and principles of cost effectiveness resulting to optimising returns to shareholders, and to the media enterprise in which Samdef has invested.
Diversification: The long term sustainability and development of the media sector in the region can best be achieved through adopting a business philosophy which emphasises diversification as a means of stimulating growth in a varied media industry, and reducing business risks. |
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