24th May 2013
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“The Southern Africa Media Development Fund (Samdef), traces its origins to the Second Annual General Meeting of the Media Institute of Southern Africa (MISA), which was held in Mbabane, Swaziland in November 1994.”
About the Fund

Vision Statement

To be the media investment finance company of choice in the SADC region.
 
 
Mission Statement

Samdef is created to provide financial assistance to sustainable media enterprises in a manner that optimizes shareholder economic value and promotes the development of an independent and diverse media in Southern Africa.
 
 
Values Statement
 
a. Entrepreneurial and innovative approach
b. Integrity
c. Accountability
d. Passion
e. Teamwork
f. Fairness and Equity
g. Reward for Commitment
 
Strategic Objectives
 
The strategic thrusts of Samdef as stipulated in the Strategic Plan 2009-2014 are to:
a. Financial Strategy
Samdef will aim to anchor its sustainability on permanent capital contributions from private investors so as to leverage the continuing growth of the capital base to ensure its long-term sustainability.
 b. Investment Strategy 
Samdef will proactively identify media related investment opportunities which provide market related returns and growth of a balanced investment portfolio.
 c. Developmental Strategy
Samdef seeks to support the development of emerging media through the proposed Media Business Development Services Unit that will be largely donor funded.
 d. Human Resource Strategy
Samdef aims to attract the best-qualified and skilled personnel and retain their services by the adoption of market related remuneration and incentive plans.
e. Risk Management Strategy
Samdef has distributed its investments geographically as well as by media sector in order to serve clients in countries with MISA Chapters. This also serves the requirements of Samdef’s risk management strategy. The varying risk profiles of the SADC member states forces Samdef to diversify its exposure geographically. Further diversification is achieved by media sector.
 
  

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